13 Universal Advertising Ideas Every Business Could Use

Looking for advertisement ideas for your next business campaign? Look no further as that is what we are talking about in this article – you are in the right place at the right time.

For many business owners, the word “advertising” brings to mind radio ads, billboards, flyers, TV commercials, and lots of dollar signs.

Let’s take a look at some creative advertising ideas every business could use right now.

1. Use the New AdWords Extension

AdWords Extension allows advertisers to add extra snippets of information to their online ads. So, rather than using a usual headline or short description, you can use an ad with extension that includes something extra like a star rating, a phone number, customer reviews, additional links, product price, and etc.

Using extensions is worth it. Adding an extension, according to Google can improve your CTR by 10-15%.

Also, there are more options than ever. Google presented the following:

  • Promotion Extensions
  • Message Extensions
  • Price Extension
  • App Extension

2. Make a Free Advertising Video (Use Biteable)

Video advertising is a great way to reach people with a relevant and engaging message. With Biteable, you don’t need to break the bank to get started.

You can use one of their free templates and create your own video in no time.


3. Join The Conversation

Whenever you want to create a buzz around your brand and the products or services you offer, look for forums or discussions related to your business or industry.

Your customers may even be discussing your business online, you never know.

Keep in mind that you don’t want to bother the readers or add a link as an obvious advertisement.

Try to add value by sharing your expertise, answering questions, offering a solution to a certain problem, and etc.


4. Participate in Twitter Chats

One of the easiest and quickest ways to get your brand name out there is by using Twitter.

If you can’t host your own, there are many opportunities to share your perspective.

You can find chats that are related to your industry in the TweetReports list.


5. Creative Billboard Ads

Billboard ads are a great way to promote your product. Popular companies like Prestige, Bic, and DHL used their products shape as billboards to get more attention.

For example, Big used a pretty creative idea. Take a look at the all-time classic billboard inspiration from Bic where the context says more than the massive billboard itself.

If you don’t know what to use, you can always use the colors of nature to promote your products. Sometimes, with a touch of creativity, you can come up with a masterpiece.


6. Bus Advertising

Trucks and busses work great as billboards for years now. Since these vehicles are always in motion, the visibility of the product increases every day. Some brands found creative ways to attract attention with huge prints while others make use of the bus shape.

One example is Dr. Best Flexible Toothbrush.

Can you think of one thing a toothbrush and a bus have possible in common? You can’t think of anything. Well, you are not the only one.

Flexibility is the answer and here is an example of bus advertising done perfectly.


7. Google Attribution

Google Attribution, as well as, Google Attribution 360 were released recently and they have made some positive changes in advertising.

Google Attribution is a great tool that helps marketers find each channel that played a part in a recent sale and informs how much those channels contribute to the overall ROI.

Is uses machine-learning to detect the impact of each customer by collecting and analyzing data from AdWords, Google Analytics, and DoubleClick search.

Using Google Attribution can help advertisers better understand lower interactions and decide where exactly they should be spending their budget.


8. Speak At An Event

You need to look for opportunities to share your knowledge and expertise by speaking at an event or conference on a panel.

Choose an event that is related to your industry or niche and position yourself as a leader and get it in front of an audience that is a good fit for your business.


9. Post on Reddit

The key to posting online on Reddit as a brand is to avoid being pushy and salesy and be more transparent about the fact that you are a businessman and you are representing a certain product or service.

Make an extra effort to participate in the online Reddit community and be helpful.


10. Create Infographics

Infographics are a great way to turn not-so visually interesting information into shareable and engaging content. Thanks to social media networks like Pinterest, infographics today have a way to attract people’s attention and spread wide.

You can use a free tool like Canva to turn your data into an educational and eye-catching infographic.


11. Enter Your Business for Rewards

You’ve never thought of this, did you?

Look for awards offered by trade publications or your local business. Your first stop should be the Chamber of Commerce then non-profit and professional organizations. There are plenty of awards, however, the truth is that getting nominated is not easy.

Enter your business for rewards and win that big award of yours!


12. Form Partnerships with Other Businesses

Let’s say you are a photographer and you have customers who want to get their makeup or hair done. If you are a makeup or hair stylist, you work with people preparing for special events like weddings, anniversaries, birthdays, and etc. who might be looking for a photographer.

Building relationships and working environments in which you cooperate and refer customers to one another is one valuable way to get word of mouth advertising.


13. Publish Content on LinkedIn

LinkedIn isn’t just for keeping tabs on old employees or networking with business partners. It is also a powerful platform to advertise and promote your brand. With a few simple tricks, you can optimize your content for LinkedIn and gain exposure to a new audience.

It is definitely worth checking out these options!


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