Do you know how to run an email marketing campaign? Wondering if your current email marketing strategy is working?
Well, with approximately 269 billion emails sent every day, there is a lot of competition for your customers’ attention.
With so many emails going through every single day, it is important to have an email marketing strategy in place that makes the customers want to open the email and click through your website.
What is an Email Marketing Strategy?
An email marketing strategy is an email sent from a business company to one or more customers. A successful campaign will get the recipients to open the email, take action, engage with your business, and help you get more sales.
One of the advantages of email marketing is that people use email broadly. As a matter of fact, 90% of adults and 75% of teenagers still use email routinely.
This makes email marketing an ideal tool for building customer relationships to help you generate more attention and sales.
Before you run an email marketing strategy, you have got to do some basic prep work, so you are ready for success when you send the first email.
5 Expert Tips for a Successful Email Marketing Strategy
Five experts have gathered to supply their tips on how to create an effective email marketing strategy so you can get more attention, leads, engagement, and sales.
1. Personalization is King
The days where you sent out an email to hundreds of email addresses and hope it is opened are long gone. Today, subscribers are looking for a personalized experience.
Did you know that emails with a personalized subject are 26% more likely to get opened? And it is not just about the subject but more personal content in the main copy can also work and they are pretty simple to do.
You could also start to think about how you want to personalize the images, the offer, and call-to-action based on the customer data you have.
You could segment the list into smaller audience lists and prepare emails for each segment. There are email marketing software systems that allow you to add multiple contact lists so you can send separate emails to each list. This will help you determine which segment of your audience is more engaged.
2. Use the Subject Line to Make First Good Impression
The subject line is a small part of your email content, however, it is a very important one.
Well, it is the very first sentence that customers will read and immediately create a picture of your brand. It is important to come up with a compelling subject line to get people interested enough to click through.
For example, creating a sense of scarcity and urgency in a subject line can entice people to make an action, especially when a sale or a special promotion is about to end. Personalization is a great method of getting your readers to open the email. You can pique the interest of the readers by including their name or their favorite products/services in the subject line.
Subscribers and readers want to feel special and unique and tailoring your email subject line can definitely help with that.
3. Show Your Subscribers Some Emotions
With so many brands seeing a drop in their subscriber numbers, it has been a tough time. Remember: your most loyal readers and subscribers are those who stick with you, engage with your emails, visit your website, and purchase your products. So, why not show them some appreciation?
Let your readers know that their loyalty has not gone unnoticed. You could celebrate their devotion by offering them an incentive to allow them to treat themselves.
4. Make Sure It Is Mobile Friendly
If you are targeting a younger audience or millennials who are mobile-only, your emails need to be optimized for mobile screens.
There are email marketing platforms that integrate with tools, for example, Litmus, and offer email previews across email clients, devices, and apps. This helps you to ensure your HTML emails looks good on any device and in any format.
5. Have the Customer at The Front of Your Mind
Do you know why you are writing the email, sending it, and what you are trying to accomplish?
If you are like other business owners and marketers, your end goal is to convince the customer to purchase your products or services.
In order for that to happen, you need to have the customer at the front of mind and focus on delivering the best experience.
You can use a test to set clear KPIs and work until you accomplish your end goal.
It is important to respect the customer data, be clear with your target audience and don’t make it difficult to unsubscribe. Remember, if your content is entertaining, they will be more than happy to receive your emails.
The Bottom Line
For those of you who may have struggled with email marketing in the past, this post has provided some great information on how to make your email campaigns more successful. And while there is no one-size-fits-all solution for email marketing, these practices should be considered when you want to improve your results.